George Roe
Chief Operating Officer (COO)
george.roe@shifafuturehealth.com
Qualifications
BA (Hons.), ACA (ICAEW)
Professional Experience
• 2023 – Present: Director; Same Day Urgent Care - North West Surrey Health and Care Alliance
• 2018 – Present: Chief Operating Officer - North West Surrey Integrated Care Services (NICS) Ltd
• 2012 – 2018: Associate Director of Strategy, Merger PMO, Head of Corporate Affairs - Ashford & St. Peter’s Hospitals
• 2009 – 2012: Senior Compliance Manager - NHS Improvement
• 2001 - 2009 Associate/Manager/Senior Manager - Deloitte London/Sydney
George Roe is an exceptional leader in healthcare operations, bringing 25 years of unmatched experience across the public and private sectors. Specialising in healthcare while working at Deloitte, George directed high-impact projects with large private healthcare organisations in both London and Sydney.
As Chief Operating Officer for North West Surrey Integrated Care Services (NICS), George led primary and secondary care operations for a population of half a million, pioneering innovative Same Day Urgent Care solutions and integrating scalable services across physiotherapy, paramedics, and urgent treatment centres.
Previously holding strategic roles with NHS Improvement and Ashford & St Peter’s Hospitals, George possesses a deep understanding of healthcare policy, strategy, and operational frameworks. Renowned for his ability to deliver scalable, patient-centred care systems, George’s exceptional track record makes him a cornerstone of Shifa Future Health’s leadership team.
George Roe is not just a leader—he is the architect of operational excellence, shaping a future of healthcare transformation at a scale unparalleled.